Are you planning to launch an online paid ad campaign? If so, Google Shopping ad campaign is a good idea. When selling online, you need to invest your coins on grounds you are certain that they will enhance your profits. This advertising approach helps you to realize this objective. The campaign put you on the first position in the Google search results in your niche. Also, it utilizes the power of images and words to woo customers on your site.
Other than this, the Shopping ads provide potential shoppers with relevant information without requiring them to visit your store. They only do this upon deciding to consider your offers. Hence, you are certain that anyone visiting your store from this ad is a buyer. However, identifying potential buyers can be a challenge. For this reason, you need tools to help you fulfill this objective. Here are 3 powerful tools you can use:
Google Keyword Planner
Having an idea on the words your potentials are using to search for products online is a step ahead. For instance, if you know that your customers are looking for “blue Adidas sporting footwear for kids,” you will use the term to maximize your sales. However, achieving this goal is not easy. You need to spend a lot of time in assessing Google searches. Fortunately, this is no longer a big deal. With Google Keyword Planner, you can research on the trending keywords and their search volumes. Hence, you can include them on your ads to secure more clicks and conversions.
As you know, one of the issues that can hurt your ranking is keyword stuffing. When you use the same keywords several times in your product title or description, you will not realize your ranking goals. For you to avoid this issue, you can use related keywords in your Google Shopping product descriptions. Using these words will help you to secure better ranks as well as appear in a variety of search queries. Keywordtool.io is an essential tool in this process. The tool allows you to identify alternatives to your keywords without draining your sweat.
SEMrush works the same way as Keyword Planner. However, this tool allows you to find detailed information about your target keywords. You can assess the competitiveness of each keyword and determine whether it is worthy or not. Also, it can help you to develop a keyword for ranking in several search results.