How to Create Google Shopping Campaigns That Can Double Your Profit
Google Shopping ads drive traffic, sales, and growth! Here is how to create the best Google Shopping campaigns to double your profit and revenues!
Let’s face it – Google Shopping Ad is a great strategy for promoting your business, products, website! But getting them to a point where they can be profitable can be time-consuming.
Although they look simple, once you get started creating ads and campaigns, you will realize it is not so easy after all.
Knowing how to overcome this difficulty is crucial to get started as soon as possible. In this article, we will discuss how to set up Google Shopping campaigns and what can you do to make the process easier, and how to make money out of it.
Create Google Shopping Campaigns: Step-by-Step Guide
If you want to make sure your products are available when potential customers search for them online, you can’t ignore Google Shopping Ads.
Google Shopping is the future of promotion and advertising. Instead of spending time looking for the right keywords or coming up with promotional strategies, Google Shopping has your back – a tool that does everything for you.
All you need to do is provide information about your products and the app will match the right product with the proper search query and create the perfect ad.
How to create Google Shopping campaigns? Just follow these 4 steps:
Step 1: Create a Product Feed:
The product feed includes all the information about your products and store and it is a file you needs to deliver to Google. The first step is the hardest step. It is time to set up the process and the product feed need to be according to Google’s requirements. If you don’t follow the requirements, your product feed won’t be approved and you won’t be able to create the campaign. One good strategy to visualize your product feed is by using a big spreadsheet where the columns are the fields that Google demands and the rows are your products. The requirements are pretty simple, product title, description, price, link, image, brand, and etc. Putting this file together depends on the ecommerce platform you are using, as well as, the quality of the products you sell. Ecommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce have apps that make the creation part simpler.
If you download the Google Shopping app from Shopify, it will take you through the setup and get everything configured.
#Step 2: Create a Google Merchant Center Account:
If you don’t have a Google Merchant Center account yet, it is important to create one. The process is simple – you need to add your URL and prove to Google that you own the domain you want to promote and advertise on. Once you’ve created the account, you need to configure shipping settings, configure tax settings, and upload your product feed to Google Merchant Center.
#Step 3: Create the Campaign:
Once your products are approved, you can set up the campaign. Enter your business and payment details by using the Google Shopping App. Before you start advertising your products, you will need to link Google Merchant account to Google Ads. Now that you’ve linked your account, find the big blue plus sign and click on it. You will be presented with all the steps required to create a campaign using your product feed. In the process, choose a small budget to start with, choose a low cost per click, and click Manual CPC strategy. There you go – the Shopping campaign will start publishing ads.
#Step 4: Optimize your Google Shopping Campaign:
You can make improvements related to your budget spent, product feed, search queries, and etc.
Are you ready to create your first Google campaign?
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